Daewoo Motors was a subsidiary of the large South Korean conglomerate, Daewoo Group and had a lengthy partnership with General Motors. The Company focused on smaller sedans and hatchbacks for markets throughout the world except for the United States.
The Company began selling Daewoos in the United States in 1998 and they were known to be inexpensive and of poor quality that depreciate quickly. Dashboards were known to become unglued in hot weather and cheaper steal in the wheels led to frequent wheel damage. Daewoo recruited college students to sell the cars and offered $300 - $500 commissions per car. While a unique sales strategy at the time it did not overcome the quality issues that plagued the marque.
In 1999 the Asian financial crisis necessitated the sale of Daewoo Motors to General Motors and Daewoos were no longer sold in the U.S. by 2003. GM began rebadging its vehicles as Daewoos for other markets such as Europe, but eventually phased in the Chevrolet brand and phased out Daewoo.
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