Lancia is an Italian car company that was started by Fiat race car driver in the early 1900s. The Company was traditionally known for sporty cars such as the Lancia Stratos and Delta, which achieved particular success in rally racing.
While Lancias were known for their beauty, they were also unreliable. By the 1960s, Lancia had become a Company that operated perpetually in the red. Fiat acquired Lancia in 1969 and initially attempted to keep the Lancia marque alive with bespoke models such as the Beta, Gamma and Stratos. Unfortunately, Fiat had significant business challenges of its own and by the 1990s, the Lancia lineup consisted primarily of rebadged Fiats. To add insult to injury, by the early aughts, Lancias were simply rebadged Chryslers in most markets.
Lancia still retains solid brand equity for its previous cars despite its current relatively meager product lineup.
“Great web site - learned on-line the steps needed to replace my VW Passat battery - (vehicle specific, as the battery is hid under the windshield cowling). THANK YOU ! ”
“Outstanding, I am trying to teach my daughter about car care and how to do small things that do not require a lot of skill, but that can save money and troble in the future. This video was excellent in showing and teaching a novice how to do a simple repair. ”
“Excellent video! I was able to change both my brake light and third brake light bulbs in my car. Thank you for posting! ”
“I've been to MANY websites over the years to find help with car troubleshooting and maintenence. Some people have friends or relatives who can give car repair advice, but I do not...until now! Thanks for a great website! ”
“Thank you for the instructional videos...Again, keep up the great work! Truly appreciate what you do. ”