Lincoln is luxury car division of Ford Motor Company (FoMoCo) with a storied history. The Lincoln Zephyr of the 1930s was an innovative and aerodynamic car with strong sales and the Continental of the 1960s was what JFK was riding in when he was killed. Black Lincoln Town Cars are still common sights employed as liveries.

Lincolns of the 1980s and 1990s were largely based on existing Ford platforms with unique body panels and interiors. The Continental and Mark VIII are the two well-known models of this era. Starting in the late 1990s, Ford positioned Lincoln within its Premier Automotive Group, which consisted of Jaguar, Land Rover, Aston Martin and Volvo. The Lincoln LS, which shared a rear-wheel drive architecture and V8 engine with the Jaguar S-Type was conceived out of this arrangement.

The largest sales success for Lincoln was the Navigator, which was based on the Ford Expedition and competed with the Cadillac Escalade. Newer Lincolns include the MKZ, MKC and MKX and continue to be based on existing Ford products.