Plymouth was the economy car division of Chrysler. Plymouth focused on providing rebadged versions of Chrysler cars that offered slightly more features than the competition, but at a lower price than the Chrysler vehicle it was based on.

Plymouth has had some success with sports cars over the years. The Plymouth Barracuda and Road Runner of the 1960s and 70s featured large V8 engines and sold well. Plymouth had some success with rebranded Dodge Caravans in the 1990s and 2000s (the Plymouth Voyager series). The smaller Plymouth Neon was also a successful rebrand of the Dodge Neon.

Plymouth launched the Plymouth Prowler in the late 1990s, but by 2001, Chrysler phased out the brand.