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Volkswagen

Volkswagen is a German Company focused on producing cars and SUVs. Volkswagen produces vehicles under the Audi, VW, Skoda, Lamborghini, Bentley, Porsche, Seat and Bugatti brands. VW also owns and produces Ducati motorcycles.

Founded in 1937, VW was one of the first German auto companies to focus on making inexpensive cars (until then, most car companies focused on luxury cars). VW is known for the original VW Beetle, a small car with a rear-engine. Volkswagen introduced the VW Golf in the 1970s and the model was a sales success and the Golf line continues today. The 1990s ushered in a new strategy to position the VW brand upmarket. VWs of this era (Golf, GTI, Passat, and Jetta) were priced in the entry-level luxury range.

In the 2000s, VW introduced the Touareg and Tiguan SUVs in the USA. Internationally, the VW Polo and other models sold well. Starting in 2011, VW announced its desire to become the world’s largest carmaker by producing larger and cheaper Passat and Jetta vehicles for the American markets.

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