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Toyota is a producer of cars, trucks, SUVs and is based in Japan. Toyota has sold cars in the U.S. since the 1960s and is now a dominant player in the industry. Toyota introduced the Lexus luxury brand to the U.S.A. in the late 1980s and the Scion youth-oriented brand since the early 2000s.

Many Toyota models dominate the class they compete in. For example, the first Toyota Camry was introduced in the early 1980s and the Camry is often the most popular full-size sedan in the US. Toyota introduced the Corolla, which is now one of the most popular economy sedan in the US. Other popular Toyotas include the Highlander and RAV4 SUVs as well as the Tacoma and Tundra pickup trucks.

Toyota popularized the hybrid powertrain when it launched the Toyota Prius in the early 2000s. There are now multiple Prius models and Toyota offers hybrid technology on many of its other cars and SUVs.

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